11th July: World Population Day

When the world population was at the brink of touching 5 billion in 1989, the Governing Council of the United Nations Development Programme recommended that 11th July be observed as the World Population Day. The objective of commemorating World Population Day was to bring attention to the magnitude of the impact of the growing world population.

At 1.25 billion, India’s population is a close second to China’s record as the most populous country. The working population in India (15–64 years) is set to rise considerably over the next decade or more. By 2020, the average Indian will be only 29 years of age, compared with 37 in China and the U.S., 45 in Western Europe, and 48 in Japan. A common refrain we hear and read in the news and in editorials is how India’s youth is a key factor for economic growth. In theory, an increase in the share of a country’s working-age can generate faster economic growth as the working-age population is generally more productive and saves more increasing domestic resources for investment.

However, to assume that India’s demographic dividend will single handedly take the economy forward would be a grave mistake. What India’s current demographic trend provides right now is a window of opportunity. The ultimate factors that will enable India’s economy to grow will be the policies adopted on a range of themes by the government and the corporate setups to enhance the productivity of the working population.

One of the major challenges that the policies should address is the women workforce participation. India’s women work force participation rate is just 28.6% compared to Turkey’s 32%, Nigeria’s 49%, Bangladesh’s 60% and China’s 70.4%. This is a major cause of concern and a serious impediment in the optimal utilization of the country’s demographic potential. Out of the 75,06,48,680 people in the working age group, 364,215,759 are women. India’s patriarchal society ascribes the role of child care and housekeeping to the woman. In this scenario, even if the woman does try and maintain a steady job, she will have to do so alongside her responsibilities of child rearing and housekeeping. The pressure and expectation are enormous and this leads most women to make a choice between either being a home mom or making a successful career.

We, at ipsaa understand this predicament. With a mission of alleviating the distress a woman faces at work thinking of her baby at home, we have created a range of high quality day care and pre-school education services. The environment we have fashioned is one of careful nurturing and endless fun. Our captive centers at the offices of Snapdeal and Make My Trip provide service proximity to the working parents as well as peace of mind at work. We are not only concerned about providing the right care, but also take on the responsibilities of imparting values and education. The various hobby classes which we call our Habbas provide children with a range of talents to dabble and excel in. The child’s imaginative potential is encouraged to fly high with a diverse range of classes from drums to pottery. When children learn different skills and hones co-curricular talents they build an unshakeable confidence and kindle their creative fires. This confidence and creativity will be attributes that will give them an edge over others when they will come to face a competitive world which rewards the meritorious.

This World Population Day, we need to bring to attention and address the problems of working women. Our country should setup a framework of policies that can support the young girls of today and tomorrow when they step out of schools and colleges to work. We, as a nation have to focus on enabling the women in our country to achieve their greatest potential because our country’s economic growth is heavily dependent on their contribution and we are only as strong as our women workforce.


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